Today, everything is online: from purchases to opinions, from research to knowledge. While the number of websites is growing immensely with every passing minute, the number of active and efficient users is not so great. This is the real online challenge nowadays: being dynamic and delivering quality content for online users.
It is a formula without fail : an effective website leads to more users, which leads to an increase in sales and ultimately to the company's success. Every marketer applies this rule accepted widely: the online performance starts with feeding flawless website content. Follow these general knowledge ideas to start writing efficient content:
Build essential pages
For these are the front doors to your online business, providing clinching information about who you are, what you do and why is your product better than your competitors.
Must-haves:
-appealing Home page containing lots of calls to action
-descriptive About Us page with full company history, pictures and team profile
-correct Products and Services page, focusing on customer benefits
-complete Contact us page, containing an inquiry form, a map and complex address directions
Start writing
As yourself, many copywriters find that the hardest thing about writing content is getting started. To loose that writer’s blockage, start by thinking about the most important message that you want to send out to your customers. Relax. Let your words flow. Start your work in bite-size chunks. Don’t try to cover everything in one move. As you go along, the right ideas will fall into place. To help you in this process, you may want to do this:
-
Build a site-map
-
Use bullet points
-
Write in paragraphs
-
Proofread everything
Choose and use keywords
Search engine optimization is very competitive nowadays, as there are millions of businesses with similar online content. Targeting a niche market and choosing original keywords are the best ways for standing out ( at times this can mean the simplest things such as including your specific location and your original product name).
Sure you've noticed, copy writing is challenging, fun, but most of all rewarding – as you get to see your ideas put into shape. Keep your patience and start thinking about new ideas for the future postings. Always try to find new ways of putting clever words to your business's use. For the rest of your online activities, use Jentla.