The younger, the better

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Written by Alexandra Coroian
30 May 2013
Hits: 6512

Sounds a bit wrong but, what can you do? This is the truth: online buyers are getting younger and younger every day. It's not only that they use the most social media channels, but they also search for and buy most online.

Accordingly, they are targeted mostly by online companies. It's no wonder then, that one of Australia's biggest real estate agencies has started seeing 4 year old children as the next generation of home buyers. The LJ Hooker educational app and dedicated kids website launched last week, are standing proofs.


A cloud of your own

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Written by Alexandra Coroian
23 May 2013
Hits: 6416

This is a must have for all businesses in 2013, as numbers of cloud adopters have increased continuosly since 2009, bringing the worlwide cloud industry an estimated revenue of over 44.2 billion $ this year. Cloud adoption should happen for you, believes Ben Dobel editor at Small Business.

Cloud adoption is not for all, explains Sebastian Nemcek at Start2Cloud who advices caution when choosing your deployment method and explains both the benefits but also the disadvantages from cloud computing. “Making a wrong choice of model will lead to higher costs due to the complicated integration, insufficient security, or high maintenance costs compared to the other option”, writes Nemcek.

So what exactly are the do's and don'ts in terms of cloud adoption and, most importantly what's in it for you? Should you adopt a cloud of your own today or simply look away?


Measure your online influence

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Written by Alexandra Coroian
10 April 2013
Hits: 6189

Leave all that online talk aside: advertise where, follow who, write how. You've been around for a while and realized that it all comes around to one idea: having authority. And all you really want to do is become that authority. To have people listen and follow what you're saying, and make an impact on the way they buy and consume products.

Yes, that sums up all your efforts towards making it online. Creating content for that special audience has never been easier, with all the tips and tricks available out there. Not to mention all the quality stories just waiting to be re-shared. Measuring your influence, on the other hand, can turn out to be a difficult process.

Read this post if you're curios on how well you're doing on social media, to find out the true length of your authority and see if a program is suited for measuring your online influence or if the DIY method will bring you better results.


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