Such a fuss over nothing. What can metadata really do? Isn't it enough to publish, make the best of your distribution channels and wait for the results to come bursting in? Well, no.

As there is so much information available online, the search engines are thought to provide the most relevant pieces on a certain subject. If your content – no matter how perfectly composed it may be – is not considered to be connected to the main search idea, then you might have put in a lot of effort into nothing. Or for a limited number of viewings only.

That's where the metadata's role comes in. It makes your information relevant - firstly to search engines, secondly to the prospects using them. It's not a magic potion and can't transform your site's traffic overnight. But it can, in time, get more attention for your causes.

As you've noticed, all articles in Jentla have metadata tabs, enabling you to make use of the search engine results. Except for these easy ways of taking care of your customers searches, there are also other tips and tricks to help prospects find you quickly. For beginner metadata users, here is some important information to get you started:

Everybody is talking about it these days. How it's changing the traditional ways of online advertising, putting more focus on user interaction and freedom of expressing opinions. Talking or dreaming about viral marketing on Facebook, many advertising professionals loose from sight the very mean of getting famous online. Sure, it would be nice to have hundreds of friends, likes and posts on your company's wall. But how exactly do you get Facebook celebrity? Pushing social media forward can amount to concentrating your efforts on certain types of actions. Here are 6 tools to improve your Facebook activity :

It's one of the most important Jentla Marketing Hub processes, because it lets users publish to all social networks from one place only. The Social tab connects the site(s) and postings to a wider community, just waiting to hear from you.

Starting today, enjoy this weekly InfoMonday ( a periodical Jentla infographic), offering easy to follow insights on multiple Jentla features :