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This year's Internet of Things

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Written by Alexandra Coroian
15 January 2013
Hits: 6227

It's the latest trend in communications and, for that, in online marketing also. Although there may be many advertisers that haven't the slightest idea what the internet of things ( IoT) means. Still, they all agree that 2013 is the revolutionary year in which, objects, handled by people, will transform the way customers buy and interact.

The term was first used by British technologist Kevin Asthon in 1991 referring to uniquely identifying objects (things) and their virtual representations in an Internet-like structure but it wasn't until the last years' mobile devices and smart objects blast, that people started realizing it's importance. In December 2012, the Internet of Things was the spotlight subject of Le Web event in Paris which reaffirmed the idea that the IoT revolution is on. Smart objects around us are already gathering data, connecting and working via the Internet. It's only a matter of time until we recognize their merits and start advertising and buying accordingly.

So what does IoT mean for online marketers? How will this new way of interacting change your prospects' buying habits? Here are the top 5 ideas from which your business may benefit in 2013:

 

Import values, broaden your lists

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Written by Alexandra Coroian
13 March 2013
Hits: 6160

We've created something new, something exciting for all our users' benefit. Takes time and energy, not to mention perseverance, but Jentla gets better every day. It's not just saying we listen, it's about creating applications that meet you needs. As simple as that.

Ever wished you could import multiple articles, without having to create and publish each one of them? This new Jentla feature was especially designed for you. It was also thought for creating multiple campaigns and importing users directly into their specified menus. Everything is done from Manager Administrator, using this new button we'll be talking about.

Here are the main things you've requested and our team made happen:

 

Keep that SMS trust

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Written by Alexandra Coroian
01 March 2013
Hits: 6054

So what's the story with spam text messages? There is no story actually. Except for the fact that their numbers have increased heavily in the past 5 years.

Have you ever received a spam text? Did you ever send messages reported as spam? What about your subscribers? Have they reported more suspicious texts recently?

Well, that's where the subject gets interesting. Mainly because you are advertising through SMS. And are trying to cash in on a growing market, with 295 million dollars spent in 2012 only on US mobile messaging ads.

 

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