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Get rid of that online fear

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Written by Alexandra Coroian
03 September 2012
Hits: 5710

It's a well kept thought, something that we express rarely, but a constant argument to justify buying a certain brand over another. Many sales are made for fear : whether its disappointment, humiliation, not fitting in, lack of love or professional achievements, the reason for customers fearing is not so important, as their fear itself. “Buy for wilting and think of what you will loose if you don't!”, that is the central idea for selling fear.

Promoting negativeness and constantly trying to diminish imaginary risks, has got to stop at one point, believes philosopher Alain de Botton. There are stories that keep us frightened and hurt our creativity, but, most of all, don't belong in a interactive internet world, he thinks. Putting brands in front of the customers and forcing them to acknowledge some fear-based qualities is not a good approach. Here are some better ideas to approach them:

It's a well kept thought, something that we express rarely, but a constant argument to justify buying a certain brand over another. Many sales are made for fear : whether its disappointment, humiliation, not fitting in, lack of love or professional achievements, the reason for customers fearing is not so important, as their fear itself. “Buy for wilting and think of what you will loose if you don't!”, that is the central idea for selling fear.

Promoting negativeness and constantly trying to diminish imaginary risks, has got to stop at one point, believes philosopher Alain de Botton. There are stories that keep us frightened and hurt our creativity, but, most of all, don't belong in a interactive internet world, he thinks. Putting brands in front of the customers and forcing them to acknowledge some fear-based qualities is not a good approach. Here are some better ideas to approach them:

 

Visual Twitter. Making it work

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Written by Alexandra Coroian
26 April 2013
Hits: 5654

Watching an image or reading? Which one would you choose? Compared to text, visuals are processed 60 000 faster in the brain. Well, it's no wonder then, that most social networks are making an impact through media files being delivered widely. Images are clearly the “it” nowadays, transmitting what no amount of words could ever.

36% of Twitter links have come to be images, is shown in a research conducted by LtuTech. The most powerful tweet ever is an image - of US president Barack Obama - but still, an image, gathering over 800 000 tweets and 300 000 + favorites. Just imagine what you can do with so much power, contained into a simple photo, acknowledged worldwide.

Wondering how to make the most out of this visual Twitter trend? Check out this list of smart ideas for achieving a picture perfect :

 

Previsions from the dark

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Written by Alexandra Coroian
09 May 2013
Hits: 5384

 

The future of Internet

The Syrian world has been on an Internet blackout for two entire days this week. Monday and Tuesday, translated into 48 hours of online silence – a complex inconvenience and a creepy event for everybody ever depending on being connected.

While Syrian state media blamed the blackout on a technical fault, many local activists said the regime has intentionally cut off the hookup to cloak military operations.

Whatever the truth may be behind the Syrian Internet shutdown, this event makes us, outsiders, stare in wonder. The online world has become so important that, we're not be able to conceive a world without Internet.

For whichever reason we're ever going to get disconnected, we're never ever going to be ready to face the offline consequences. We can only imagine the future of Internet, as well as its doom. Here are 8 predictions on how it may all turn out to be :

 

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