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Challenging enough?

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Written by Alexandra Coroian
19 December 2012
Hits: 4844

It's not enough to keep your viewers entertained anymore,as entertainment has come to be more and more present on the web today. Think about it this way : how much time would you spend on an online application? If it's good, maybe half an hour, depending on the complexity. Would that single application encourage you to like/share the site or the company presenting it? Maybe so. But would you buy a product from them in the following hours? Not likely.

 

Why would you chat?

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Written by Alexandra Coroian
04 February 2013
Hits: 4378

One thing the internet might be missing, at some point, is live interaction. That's why live chats were invented. Not in the last 5 minutes, that's for sure, as these forms of communicating have been around for a while now. For a site in need for customer feedback, the most effective idea is definitely a live-chat.

If that's true, why aren't there more online chats out there? Well, I guess the idea of being completely available to customer scrutiny has scared business owners for years.

Before you experience this first-handed, here are the pro's and con's of creating a live chat on your site. The tips and tricks come from marketers who tried online chatting with prospects and found this :

 

 

 

JMH Dashboard

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Written by Alexandra Coroian
12 November 2012
Hits: 4249

This is how the Jentla Marketing Hub Dashboard looks like. From this one place, you can create a new campaign, add users,  publish multi-channel articles, send emails or SMS, just by clicking one of the action buttons on the screen. The dashboard also offers a series of statistical information on website activity, campaign efficiency and even social media publishing.

 

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