Anybody noticed the special relationship people have always had with their phones? Although, the 90's cell phones were big and ugly, some machines didn't look good anywhere( talking about home phones), we have to agree that they've served their purpose down to the last dial.

Nowadays, when mobiles devices and smartphones do anything and everything all together, phones have become an integrated part of our daily routine and, as marketing experts say, will continue to increase their influence on our daily shopping habits. Not only that, mobile is ready to hold the online market trends, ahead of all other channels.

Worldwide mobile advertising market will exceed $5 billion in 2012, is showed in a research from Smaato, Inc. and is expected to reach $13.5 billion until 2015 (according to a research from Gartner).

For those taking advantage of this major lead, the odds are they will find better and better ways to relate to their customers through mobile.

Entertainment holds such an important role in today's internet world. Starting with a search for information, many users find themselves engaged into online playing, trying out different types of applications and basically doing things, even buying stuff they didn't plan to.

Spending time on different pages can definitely influence sales and brand recognition. Some companies used the following channels to keep clients entertained:

Twitter – Singalong tunes

Well, everybody knows that birds... tweet and thought about the specific sound they make when starting using Twitter. And still, the online application was mostly silent. That's until Orange's idea of transforming tweets into real songs came along. Rockabellas group sang the users posts on the Orange UK feed.

Bringing authentic music to Twitter was a great idea for the company who managed to get more followers with this simple chirp concept.

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This is how you can expect your Twitter Social tab to look like, on Jentla Marketing Hub. From the same place, you can check your Timeline, Twitter mentions and Profile feed, interacting with your followers through replies and retweets. Swapping between the different Social tab accounts, you can also check out your Facebook and LinkedIn social activity.