There was a time when content was available only to a few fortunate consumers. When owning a good book or a lyric drama meant power and standing above the average. It is almost unbelievable nowadays – not being able to see, watch, listen to whatever you want – out and away from the current madness content distribution process – when even most purchases are based on content related judgments.

But still, from the internet revolution, and making content available to all, many things have changed and are still changing. The way people perceive the commercial messages, most of all, has mutated greatly to the consumer's advantage.

It is not advisable anymore to propagate a powerful false message on the internet, believes marketer Seth Godin. Along with the social media evolution, the prospects' liberty in reacting to a “lie” has become greater and greater. The content has to be true, available to all and have the amazing property of causing a chain reaction: creating new content with the same properties, believes social media strategist Paul Cotton.

It's not easy to stay on top of things anymore. Because things that used to be simple, have become incredibly complicated. It's a changing, crazy, world - that would basically mean marketers should be the same. Crazy, complicated, chasing impossible dreams, trying to change all for keeping up with the trends. An expensive, blank path ahead.

Alan Cooper, software designer leader talks, in one of his books, about personalizing experiences for customers. He believes that it doesn't really matter the general, useless complexity of the product you are selling, but the state of complexity that is focused on your customer's needs. Following the crazy, general trends of your market, you may loose from sight the simplicity required by your prospects. People buy for a purpose and that matters the most when trying to sell them something.

Keeping things simple may become harder by the day, as the remarkable “specific” is now easily lost.

With all the different options provided by Jentla's Advanced Content Administration menu, you can feel a little overwhelmed at times and choose to stick to completing the mandatory fields. Which is a smart option for beginner users. As you start to use the article's editor more often, you can explore the rest of the sections, one of the most important ones being the Parameters menu.

This part of Content Admin offers the opportunity to set, hide and show article data. It is a complete set of options that define your post's appearance on site. For those who didn't have the opportunity (or the patience) to explore Parameters, here are the most important information they've lost: