Starting up is often hard – putting everything in order, but most of all making up your mind. Yes, campaigns are the best ways to engage and sustain customer attention. This doesn't mean that every attempt to create a coordinated action has amazing results : there are so many bad campaigns out there. Not bad in the sense of bad, but boring, unattractive, without any life to them. Also, there are many business owners who think just the opposite about their creations, without even knowing that the money they purr into these efforts go down the hill.

Afraid this might be your case? Step up. Your dream campaign can start with a change of structure. o We've found these essential advices for planning beginners:

1.Know who your customers are

Depending on your business size this may translate into “conduct market research and find who your target audience is”. Keep track of your prospects – they can periodically change their basic data. Forget the stories that say selling blindly to the masses worked out fine. The persons telling them are either liars or lucky liars.

2.Know what your customers think

Your prospects' thoughts influence the things they buy. Include their interests and concerns on a “”to sell” list for this are the things they expect to get from you.

3.Customer need vs product response

It is a well known fact that customers express their interests long before they form a buying habit. Only a few prospects search for certain names, but for products responding to a need. This is very useful when choosing your campaign name and motto: stay away from generalities, refer to the particular.

4.Know what your issues are

Find out what is your product missing, but don't try to cover it up with a lie. Use your disadvantages in your interest – recognize the issues you are working on, customers will appreciate your honesty.

5.Recognize your competition

This advice will be helpful when trying to promote a seemingly terrific idea. Look around: Hasn't the competition thought of this idea before you?

6.Follow what your strengths are

Learn what your competition's weaknesses are. You can turn them into advantages for your company. Follow the niche that will guide you to customer satisfaction.

7.Organize a process

Once your generalities are in order, write everything down and create a process to be followed during campaign creation.

8.Set up resources

In other words, count your money and make sure you are well prepared to take the campaign to the end.

9.Find metrics to measure success

Is the final, but most important step. It is great to see how is your campaign doing daily. Don't believe anyone who's not offering this information to you. Things are always measurable online.

+ 10. Work hard, as there is no secret trick to create anything without your passion and the will to succeed.

Have your say!

What do you think is the most important step to create out of the ordinary campaigns?