All the talk around FAD is just amazing. Who would have known that a real disorder ( not entirely recognized by psychologists yet) would appear, created by the over-usage of Facebook?! And still, there are people who stay connected 24/7, change their statuses every 5 minutes, chat and interact through this social network and can't do without. A massive audience just waiting to be sold to.

For those who are ready to say “Facebook is not what is used to be anymore”, one quick word from the users: if there is something Facebook customers hate most, that is faking an interest. And faking an account, for that matter. So, yes, if you want to sell on Facebook, well, do just that. If you want to use the network to advert or create a store application for your fan page, well, what are you waiting for?!

Here is a few information on how to sell on Facebook and how stating your true intentions to the fans and friends will help you do just that.

The next step

If you've started Facebook as an advertising exercise, but managed to create a loyal and responsive community instead, selling your company's goods is the next natural step. “The National Retail Foundation in the US recently found that over half of Facebook users have clicked through to a retailers website, with nearly a quarter having made an actual purchase from within Facebook” states author David Howell on techradar.com.

yourbrandinc.com comes with an even more provocative idea : in the years to come, Facebook will be used not only for connecting with family and friends but also for buying all the necessary online goods, purchased elsewhere at the moment.

App ideas

In order to set up your Facebook storefront, you will firstly need to set up a storefront application. Add commercial info to your account by using one of these popular options:

-BigCommerce

-Payvment

-Ecwid

-ShopTab

The platforms described above are either free or low cost and need a short amount of time (15 min tops) for installing. These either pull products in from Facebook's ebay items or link your Facebook profile directly to the store. Before installing, check out each of their options and limitations, to get the one that suits your business best.

Retail first

Another Facebook application that allows you to sell is Marketplace. It was thought out for users or pages putting up things for sale, rooms for rent or objects for giveaways.

Store news

As reported by techcrunch.com, just earlier this week, Intuit acquired Facebook Ecommerce platform Payvment, it’s team, tech, and patents, while Ecwid has taken its 200K merchants.

Have your say!

What app are you using for your Facebook shop? Do you think selling products here is a good idea?

Photo credit: www.issues.cc