A swirl, from within
You can't understand it unless you are part of it. Many business owners can't even begin to grasp the immensity of the online marketing world and may be pushed off the market. It's so easy to be left out. Most of the times all it takes is doing nothing.
Compare the quietness and sometimes laziness of the offline world to this incredible place where every second, millions and millions worth of merchandise is sold. There is no night, day, no depending on the distribution channels or on the locations of the shops. All it takes is convincing your online customer that your product is what he/she needs most.
Sounds like a very complex thing to accomplish, but most of the times the hardest things begin with simple steps. You may think you've spent too much time offline or thinking about optimizing your online marketing experience. There is no question about whether you should do business online, but about how well will you do it.
According to Internet Traffic Reports, there are over 2 billions Internet users in the world today, comparing to over 360 millions in the year 2000. The fastest growing regions when in comes to internet penetration are North America and Australia, while Africa's number of online users has grown with an average 3600 % in the last twelve years. Asia has the largest number of Internet users in the world - 44,8% of the entire online population. Impressed? Well, here are the raw facts, from within, the most interesting online data that concerns you too.
1. More than half of the world's population is under 30 years old. They've never known life without Internet. And online purchases.
2. 93% of marketers are advertising through Social Media
3. The first advertising message was sent in 1992. The number of messages sent today, during a 24 h period, exceeds the total population of the planet. Talking about keeping busy...
4. It is estimated that only this year will be generated more information than it has been in the last 5000 years. Try keeping up using a notepad.
5. 50% of UK's mobile Internet traffic is made on Facebook. Try selling something offline to those geeks!
6. Over 6 billion $ worth of gaming goods will be bought online by 2013
7. 1713 tweets are sent per second. Among hundreds, you are sure to find crucial, relevant pieces of information, for you business only.
8. LinkedIn has over 12 million users a day. Those are professionals looking to make a connection to sell or to be sold to.
No surprise there. The online world seems like a crazy swirl, going your direction. But stay calm - use Jentla Marketing Hub to set up correctly any online plans.
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