There was a time when content was available only to a few fortunate consumers. When owning a good book or a lyric drama meant power and standing above the average. It is almost unbelievable nowadays – not being able to see, watch, listen to whatever you want – out and away from the current madness content distribution process – when even most purchases are based on content related judgments.

But still, from the internet revolution, and making content available to all, many things have changed and are still changing. The way people perceive the commercial messages, most of all, has mutated greatly to the consumer's advantage.

It is not advisable anymore to propagate a powerful false message on the internet, believes marketer Seth Godin. Along with the social media evolution, the prospects' liberty in reacting to a “lie” has become greater and greater. The content has to be true, available to all and have the amazing property of causing a chain reaction: creating new content with the same properties, believes social media strategist Paul Cotton.

So how exactly do you create perfect content for your business? These are some hints that could help you commence:

• Content is created to engage audiences

So produce content that is meant for your targeted customers, having their needs and interests into mind. Even if that means keeping it short and leaving aside some of that important company assets you were so keen on advertising! There is enough non-directed online content, don't publish more stuff nobody will ever want to see.

• Audiences respond to quality

And that quality doesn't necessarily mean expensive features, but customer oriented, to the point and fun applications. Nowadays, delivering quality online also means providing a company or a product story (for making a clear difference from your competitors).

• Content creates content

It's kind of odd that the consumers end up producing content, isn't it? But that's just the way it is, users liking a type of content will retweet it, share it on Facebook, write about it on their blog or site and basically find some way of personalizing it. If your content is not inviting to prospects, it will only be read by a few and your message will be stuck on your on page.

• Where do ideas come from?

Interaction creates ideas. The things that keep users from communicating offline for example, can be transformed in great methods of online interaction. Playing games, completing puzzles and competing against each other, these are just a few methods for entertaining users.

Tip: While organizing your ideas in JMH's Campaigns section, use the Social tab to manage all your social media interactions.