Your blog was created to be read, as your website was created to be visited and your products were thought out to be sold. All in good time, they say, but gotta start somewhere.

The most difficult step for new bloggers is gathering an audience, making their voices heard, at the very beginning of their online careers. They concentrate on that and get really frustrated if it doesn't work.

By persevering and working hard, some bloggers find that audience they were searching for. Others choose to enroll in a blogging alliance.

This may be a new notion, not because it's really new, but because it hasn't been done by many.

What is a blogging alliance?

It is a group of bloggers that come together for a specific reason. They usually encourage and teach each-other, while reading and sharing content published on their sites. A blog alliance usually shares its social followers also, as a result of combining all the bloggers' social activity in particular. There are alliances composed from hundreds of members but the most effective ones tend to be the small ones – with 10-20 members.

What does it do?

All bloggers advertize their articles but only a few of their efforts bring back results.

Let's say you spend one hour a day promoting your content. Spend that same time, promoting your alliance's content. The other members will do the same for you. They may be reading your posts, tweeting your stories or sharing a photo of yours they liked on Pinterest. You will get much more coverage than when you promote yourself, posting everywhere, looking a bit spammy. Not to mention the fact that the audience your message is being sent to is, of course, much larger.

Benefits from allies

1. Knowledge

While you join an alliance based on a related industry or interest, every single post your allies publish, brings you extra knowledge on the specific subject. Alliances are usually created around an experienced blogger, willing to share info with newcomers.

2. Relationships

It's obvious, but still...not all relationships built on the Internet are right for your business. A blog alliance can bring you a concentrated attention and recognition from a certain number of people, interested in the subject the group is talking about.

3. Impact

Audiences come together, followers and friends come together. It is only normal that the impact of 3 blogs is greater than the one.

Where can you start?

Search presences with high influence in your domain – those are the ones you should be talking to. Make sure that their target markets match your own and that they are in the position to recommend you to others.

Check out our next blog on Choosing the best partners to form a blog alliance.