With all this theory about how to market online, you may loose from site the real reason why you started posting on the web : your customers' satisfaction. It's not a hard thing to do either, while listening to an entire constellation of bloggers, experts and marketing evangelists, telling you exactly what your clients need.

Well, staying on the subject, what exactly do your customers need?

Read this article to find some clues about where to start looking, then see how you can use Jentla to get instant access to your prospects' reactions:

These aren't strict rules about the best practices on the market, but more likely some general knowledge hints on what should work for you, as for most online publishers:

1. Believing that your customers know best

Simple, but mostly overlooked, the simple act of asking your clients what they expect from your product, could save you time and money. No matter how much online experience your advisers might have, they aren't all-knowing beings. Your customers may just surprise them with simple and efficient solutions to all your so-called problems.

2. Making the reported changes quickly

Goes without saying that fixing things quickly works in your advantage. Still, there are many business owners that postpone changes, for lack of time or resources. Be the one to go against the current and make you customers happy by providing rapid help to any encountered problem.

3. Accepting good and bad feedback

It is a common practice for business owners to accept only good criticism and to invest exclusively in features reported to be satisfactory, thus overlooking the bad feedback. Don't ignore that the tiny application, not working for a specific customer. Once fixed, this may become an important asset for the following 20 prospects, in line to buying the same thing.

4. Sharing feedback knowledge with the team

A tool held by only one of your employees can serve only one purpose : that of the department this person is working in. Although not obvious from day one, customer feedback may prove useful to many members of your team and help them fix things before they're reported.

For everything else, use Jentla's reports menu, to see exactly who reads your content, what are the best reactions to it, when are you most likely to reach your targeted audience and which channel does it best.

JMH reports is a feature powered through Google Analytics. It counts your website's viewings, the Facebook and Twitter clicks, likes and mentions and also rates your site's top landing pages. It also shows the gross number of delivered emails, email bounce rate and your monthly subscriber list growth.