Writing exceptionally good content is definitely not enough. You need to also have high viewing scores on your site's articles and exceptionally good commentators, right? We're all waiting and planning for these : the ones interested enough to read through, post a thought, ask a question or re-think our works.

So inpatient to receive more comments, we create all kind of schemes and follow complex theories without ever asking : are online comments so vital to businesses?

Sure, some online marketers will say, they confirm that the blog is read, that the article has quality and the question raised is of interest to many.

No, comments don't give the measure of a good content, if you'd listen to David Crotty, who publishes an amazing fact about the Guardian : only 0.0037% of the magazine's readers are posting comments to their website. A fact restated by Forbes contributor Mark Hughes, who's blog receives only 15 monthly comments out of the million-and-a-quarter total views.

Between views and ideas, some things are for sure :

1. good content is read and more often re-shared, then commented on
2. most sites have a small group of committed readers who usually post multiple comments
3. using Captcha on your comment module may prevent some mobile viewers to post comments
4. the best commentators are most often random readers who post almost unrelated but juicy content, loved by the rest of your audience

To show you this last point, here is an incursion into Youtube's most funny and original comments list. Yes, Youtube's is sometimes so much fun because of the people who need to comment, or burst:

1. An obvious answer to a not so naive question:

2. The truth behind it all:

3. Not really, no:

4. Bridge fear:

5. A reason for shooting:

Comments are easily posted in Jentla, with the help of a module, displayed under your article's content. Approve or reject comments directly from Content Manager using the Comment Moderation tab.

For more information on Jentla comments, please visit Comment Moderation documentation page.