Every business has something special to offer – whether it's a product, a service or the simple idea of how to sell. Every business owner prides him/herself with being the most original on the market in some extraordinary way. But still, with billions and billions of companies existent in the world, how can you really make a difference?

When having to face your online competitors, how will you convince the public that one product is better than the other, that your site and not somebody else's deserves to be read? The good news is you can try. The sad news is that you're most likely to fail, as marketers state lately.

I agree. You can't really make a clear difference from all your online competition. Trying too hard to stand out from the crowd can draw some attention on your goals. May not be the right kind of attention, though.

It's all been done before, some marketers say with great disgust, but not in the way we're doing it, reply the more optimistic advertisers. So, the bottom line is : you can't escape being categorized online, whether it is pretty shoes, monster trucks or voodoo dolls you are selling. The solution? Accept the truth and decide to make a statement while being “stuck” into your own box. Depending on your advertising choices you can switch and change your box size.

Because there are so many categories in which you could surely fit your activity and products. Using these, you will make sure that you attract the right types of customers, looking for your services only.

There are two type of Jentla applications to be used for optimizing your online presence.

Categories, categorized

These apparent simple, but, in fact, extremely complex JMH features can help you organize your site's articles, create menus and campaigns. Basically, all the Jentla activity is organized based upon the category menu which holds an important role in keeping things arranged. You can create, edit, publish or unpublish categories, as well as deleting and check them in, in case of multiple user access.

Metadata holds the key

Cause these are the actual online categories, recognized by millions while using search engine results. Article publishing in Jentla can help you set your keywords and keyphrases, metadata titles and article descriptions, to best suit your customer's online searches. These fields are not mandatory for article posting but it is better to fill them if you want to be found in the right place.

Takes a lot of work to be present where you should. More on getting metadata results, in our next blog.