It may be video, this time

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Written by Alexandra Coroian
07 December 2012
Hits: 12788

Social media has started to loose ground, some marketing bloggers say. In the sense that, with every new user added to the millions already existing, you can't really differentiate right from wrong anymore. Cannot, if you're a company and handle hundreds or thousands of subscribers, which are not often paying attention to what you have to say.

“I would suggest that building a Facebook community and a fan base for a small business is now bordering on being too costly”, says marketing mag author, Simon Dell. Considering the problem from the other end, users report too much advertising on social media. Yup, some accounts are filled with spam messages, no wonder that, even though you might like a page, you can't always follow its activity. But, on this subject, check out this Sonia Simone interesting blog post.


Video advert mania

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Written by Alexandra Coroian
15 May 2013
Hits: 10442

More than words, or still images, videos can capture the most out of anything. Given their amazing power to illustrate life, these are the most appreciated forms of advertising, viewed and bought by more and more online visitors every year.

Given a choice, users would more rapidly watch a 20 second clip then read a 20 word phrase. It's just the way our minds work – our visual system is more likely to recognize moving objects, which stand out distinctly, even against moving background, explains professor Joseph S. Lappin, in an article for the journal Nature.

Considering our natural ability to watch moving images, but also to quickly adapt to the amount of information available, it is no wonder video ads are everywhere now, reaching over 50 % of the US population in the past 12 months.


The younger, the better

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Written by Alexandra Coroian
30 May 2013
Hits: 9813

Sounds a bit wrong but, what can you do? This is the truth: online buyers are getting younger and younger every day. It's not only that they use the most social media channels, but they also search for and buy most online.

Accordingly, they are targeted mostly by online companies. It's no wonder then, that one of Australia's biggest real estate agencies has started seeing 4 year old children as the next generation of home buyers. The LJ Hooker educational app and dedicated kids website launched last week, are standing proofs.


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