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Written by Alexandra Coroian
10 September 2012
Hits: 5957

Everybody is talking about it these days. How it's changing the traditional ways of online advertising, putting more focus on user interaction and freedom of expressing opinions. Talking or dreaming about viral marketing on Facebook, many advertising professionals loose from sight the very mean of getting famous online. Sure, it would be nice to have hundreds of friends, likes and posts on your company's wall. But how exactly do you get Facebook celebrity? Pushing social media forward can amount to concentrating your efforts on certain types of actions. Here are 6 tools to improve your Facebook activity :

 

There's a keyword for that

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Written by Alexandra Coroian
28 September 2012
Hits: 5855

Such a fuss over nothing. What can metadata really do? Isn't it enough to publish, make the best of your distribution channels and wait for the results to come bursting in? Well, no.

As there is so much information available online, the search engines are thought to provide the most relevant pieces on a certain subject. If your content – no matter how perfectly composed it may be – is not considered to be connected to the main search idea, then you might have put in a lot of effort into nothing. Or for a limited number of viewings only.

That's where the metadata's role comes in. It makes your information relevant - firstly to search engines, secondly to the prospects using them. It's not a magic potion and can't transform your site's traffic overnight. But it can, in time, get more attention for your causes.

As you've noticed, all articles in Jentla have metadata tabs, enabling you to make use of the search engine results. Except for these easy ways of taking care of your customers searches, there are also other tips and tricks to help prospects find you quickly. For beginner metadata users, here is some important information to get you started:

 

 

Found your users yet?

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Written by Alexandra Coroian
12 September 2012
Hits: 5836

Sounds pretty easy – getting your site and social media accounts to be viewed by hundreds, thousands of people. From thought to action, there are great distances to be covered. Looking for ways to obtain customer attention? Don't go and look for new users in the vast online dessert. We've gathered up some expert's opinions on how to achieve great visibility in the shortest amount of time possible.

Technicalities

1. Costs of acquisition – yes, users are acquired, just like any other online merchandise. Those who don't acknowledge the budget expenses which are due to this process, will loose from sight an important charge.

2. Users revenues – exist, no matter that we are talking about a virtual world, the online transactions made are very real. Users have to bring in revenues, direct or indirect, otherwise, they have not been chosen well or have no purpose in your marketing strategy.

 

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