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Found your users yet?

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Written by Alexandra Coroian
12 September 2012
Hits: 5127

Sounds pretty easy – getting your site and social media accounts to be viewed by hundreds, thousands of people. From thought to action, there are great distances to be covered. Looking for ways to obtain customer attention? Don't go and look for new users in the vast online dessert. We've gathered up some expert's opinions on how to achieve great visibility in the shortest amount of time possible.

Technicalities

1. Costs of acquisition – yes, users are acquired, just like any other online merchandise. Those who don't acknowledge the budget expenses which are due to this process, will loose from sight an important charge.

2. Users revenues – exist, no matter that we are talking about a virtual world, the online transactions made are very real. Users have to bring in revenues, direct or indirect, otherwise, they have not been chosen well or have no purpose in your marketing strategy.

 

So many roles, so little Facebook time!

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Written by Alexandra Coroian
22 March 2013
Hits: 5100

It's easy to differentiate roles and assign duties when you have 5 Facebook admin positions to choose from. Limit and extend attributions and have your team working around the clock. Sound easy enough.

This post will explain the differences between the 5 positions and help you see their advantages and disadvantages.

These are the five positions available to be set your Facebook business page:

1. Manager - can manage admin roles, write posts, create ads, view insights. It can basically do all the of the others' roles combined.

2.Content Creator – writes posts, creates ads, views insights. Cannot add roles ( name or ban admins) or delete the page.

 

There's a keyword for that

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Written by Alexandra Coroian
28 September 2012
Hits: 4991

Such a fuss over nothing. What can metadata really do? Isn't it enough to publish, make the best of your distribution channels and wait for the results to come bursting in? Well, no.

As there is so much information available online, the search engines are thought to provide the most relevant pieces on a certain subject. If your content – no matter how perfectly composed it may be – is not considered to be connected to the main search idea, then you might have put in a lot of effort into nothing. Or for a limited number of viewings only.

That's where the metadata's role comes in. It makes your information relevant - firstly to search engines, secondly to the prospects using them. It's not a magic potion and can't transform your site's traffic overnight. But it can, in time, get more attention for your causes.

As you've noticed, all articles in Jentla have metadata tabs, enabling you to make use of the search engine results. Except for these easy ways of taking care of your customers searches, there are also other tips and tricks to help prospects find you quickly. For beginner metadata users, here is some important information to get you started:

 

 

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