Leave all that online talk aside: advertise where, follow who, write how. You've been around for a while and realized that it all comes around to one idea: having authority. And all you really want to do is become that authority. To have people listen and follow what you're saying, and make an impact on the way they buy and consume products.

Yes, that sums up all your efforts towards making it online. Creating content for that special audience has never been easier, with all the tips and tricks available out there. Not to mention all the quality stories just waiting to be re-shared. Measuring your influence, on the other hand, can turn out to be a difficult process.

Read this post if you're curios on how well you're doing on social media, to find out the true length of your authority and see if a program is suited for measuring your online influence or if the DIY method will bring you better results.

There are many texts that bore the life out of me. Especially the ones delivering holiday greetings - which are mostly written on a similar template, using the same both cheerful and meditative voice! Don't know why some people bother sending a bunch of words that won't be read by anyone. I've heard of some texters that won't even read their own holiday messages, that's how boring they are.

Am kidding, but still, the problem persists: there are millions of mobile users that send millions of messages, without actually saying anything. This happens to many businesses also, who believe SMS marketing is about besetting their subscribers's inboxes, choking them with irrelevant information that doesn't last a minute in their phones.

Setting aside your overall marketing strategy and plans, the best idea would be to write excellent messages.

Here are the best advices I've found online for writing texts that won't hurt when reading.