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Campaign right

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Written by Alexandra Coroian
23 April 2013
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Talking about campaigning, people get easily confused into thinking about expensive marketing processes, feeling usually overwhelmed by the multitude of actions that need to be performed to achieve sales goals. It shouldn't be all that difficult.

An advertising campaign can be simply thought as “a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication and appear in different media across a specific time frame”, as it tells us the all-knowledgeable Wikipedia. Once you get your campaign theme and decide which channels you want the message to be sent on, campaigning online is as easy as it sounds.

This post will show you how to use Jentla to campaign right, online and offline. Start with writing down all the details, and finish with seeing your actions' impact on viewers and prospects.

 

Tradesman's corner

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Written by Alexandra Coroian
01 July 2013
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It may be video, this time

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Written by Alexandra Coroian
07 December 2012
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Social media has started to loose ground, some marketing bloggers say. In the sense that, with every new user added to the millions already existing, you can't really differentiate right from wrong anymore. Cannot, if you're a company and handle hundreds or thousands of subscribers, which are not often paying attention to what you have to say.

“I would suggest that building a Facebook community and a fan base for a small business is now bordering on being too costly”, says marketing mag author, Simon Dell. Considering the problem from the other end, users report too much advertising on social media. Yup, some accounts are filled with spam messages, no wonder that, even though you might like a page, you can't always follow its activity. But, on this subject, check out this Sonia Simone interesting blog post.

 

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