Today, everything is online: from purchases to opinions, from research to knowledge. While the number of websites is growing immensely with every passing minute, the number of active and efficient users is not so great. This is the real online challenge nowadays: being dynamic and delivering quality content for online users.

It is a formula without fail : an effective website leads to more users, which leads to an increase in sales and ultimately to the company's success. Every marketer applies this rule accepted widely: the online performance starts with feeding flawless website content. Follow these general knowledge ideas to start writing efficient content:

Creating menus in Jentla Marketing Hub can seem like an easy task for most intermediate users looking for better ways to organize their site's content. While navigating through the Menus section, there are some details that might catch your attention and some issues that can only be known at advanced user level. You might want to skip all the tedious steps of going through every field at a time. I know I did. So here are some menu insights that will help you understand better what everything does, where and why.

1. The first brake I personally had when started to work with menus was at the crossroad of menus and menu items. To better understand the difference between the two, the following table should do the trick:

I've spent a day looking for the “so called” better ways of performing as an online marketer.

It all started out as a boring dive into a sea of endless search engine results. As the search got narrowed down to a few blogs and sites, I've found some interesting posts, motivational speeches, white-papers and slides. I've read most of them, avid for information, but found no secret disclosed. Only a few pertinent observations on good/bad customer service and behavior. Photos included.