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It's just some harmless online play

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Written by Alexandra Coroian
19 August 2012
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Entertainment holds such an important role in today's internet world. Starting with a search for information, many users find themselves engaged into online playing, trying out different types of applications and basically doing things, even buying stuff they didn't plan to.

Spending time on different pages can definitely influence sales and brand recognition. Some companies used the following channels to keep clients entertained:

Twitter – Singalong tunes

Well, everybody knows that birds... tweet and thought about the specific sound they make when starting using Twitter. And still, the online application was mostly silent. That's until Orange's idea of transforming tweets into real songs came along. Rockabellas group sang the users posts on the Orange UK feed.

Bringing authentic music to Twitter was a great idea for the company who managed to get more followers with this simple chirp concept.

 

When trends go mobile...

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Written by Alexandra Coroian
01 October 2012
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Anybody noticed the special relationship people have always had with their phones? Although, the 90's cell phones were big and ugly, some machines didn't look good anywhere( talking about home phones), we have to agree that they've served their purpose down to the last dial.

Nowadays, when mobiles devices and smartphones do anything and everything all together, phones have become an integrated part of our daily routine and, as marketing experts say, will continue to increase their influence on our daily shopping habits. Not only that, mobile is ready to hold the online market trends, ahead of all other channels.

Worldwide mobile advertising market will exceed $5 billion in 2012, is showed in a research from Smaato, Inc. and is expected to reach $13.5 billion until 2015 (according to a research from Gartner).

For those taking advantage of this major lead, the odds are they will find better and better ways to relate to their customers through mobile.

 

Into your box

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Written by Alexandra Coroian
26 September 2012
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Every business has something special to offer – whether it's a product, a service or the simple idea of how to sell. Every business owner prides him/herself with being the most original on the market in some extraordinary way. But still, with billions and billions of companies existent in the world, how can you really make a difference?

When having to face your online competitors, how will you convince the public that one product is better than the other, that your site and not somebody else's deserves to be read? The good news is you can try. The sad news is that you're most likely to fail, as marketers state lately.

I agree. You can't really make a clear difference from all your online competition. Trying too hard to stand out from the crowd can draw some attention on your goals. May not be the right kind of attention, though.

 

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