Amazing how, in the last couple of years, many companies worldwide have moved their marketing to Facebook! In the search for the next best thing, for cutting back on advertising expenses or simply following a momentary caprice, these Facebook users have populated many of our friend's circles.

An odd thing to do, especially since nobody “wanted” them there and everybody noticed they were “outsiders”. But still, they continue to exist and post. Even get a few likes or shares, once in a while. Notice this mean tone I'm using while referring to Facebook “imposers”? Like me, they're surely thousands more who don't like your unasked for company presence on their wall. It's not that we don't like you in particular, don't get me wrong. We just don't see any sense in the way you're using Facebook.

Don't knit, you may not know it, but still doing some social media fatal mistakes that will, eventually, get you kicked out. Help is on the way. Here are the 5 Facebook slips that you want to avoid. For everybody's sake ( the first three are Facebook Terms of Service violations and may result in your page deletion by Facebook) :

“The relentless research to recreate the mass of the past is at the heart of the stress we feel at work. It's pushing governments, NGO's, entrepreneurs and most of all big marketers, to go to extravagant lenghts to push us to conform”. To be normal.

It's a interesting point of view presented by Seth Godin in his “We are all weird” book. Funny for some and disturbing for others, the statement presented made me think : is the mass myth just a myth nowadays? Can the “weird” customers, named “hipsters” by planning director Tom Donald, make a worthy opponent for the bland masses targeted by big marketers, struggling to survive? Are the years of consumerism behind us now? But, most of all, is it finally OK to be weird? Who for?

Investing effort into creating and maintaining your Facebook business page. It's not enough, they say. Keeping things up to date, posting daily quality content, it's just the beginning of what your social media account it's supposed to be.

More and more customers are looking to engage on Facebook, chat with your business's representatives and last, but not least, find solutions to their offline product related problems. So, yes, Facebook turns out to be much more than a very popular social network, it's actually being used as a customer service platform. From idea to action many things can go wrong, that including creating a viral negative flow with the help of your Facebook wall.

Don't worry. In this fast changing environment nobody holds the key to customer satisfaction, no matter how much they would like to think otherwise. The best you can do is follow some decent guidelines and keep it simple, act human and personal on Facebook. The key to using this social media as a free CS platform relays here.