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You can't understand it unless you are part of it. Many business owners can't even begin to grasp the immensity of the online marketing world and may be pushed off the market. It's so easy to be left out. Most of the times all it takes is doing nothing.

Compare the quietness and sometimes laziness of the offline world to this incredible place where every second, millions and millions worth of merchandise is sold. There is no night, day, no depending on the distribution channels or on the locations of the shops. All it takes is convincing your online customer that your product is what he/she needs most.

Sounds like a very complex thing to accomplish, but most of the times the hardest things begin with simple steps. You may think you've spent too much time offline or thinking about optimizing your online marketing experience. There is no question about whether you should do business online, but about how well will you do it.

If such a question makes any sense at all, well, it was about time he showed up. Not really show up - up, as there are tens of Tweeter users that were previously using his name. But make a blast out of tweeting, expecting not holiness, but selling a book. Yes, God on Twitter is David Javerbaum, the actor, comedian and former producer of the Daily Show, writer of a couple God subject related books.

His presence is a classic example on how social media can market a great, but previously used idea. That's cause there are other Gods on Twitter and even Facebook.

“Knock it off down there!” “I know everything. How do I do it? I have no idea”, “Your prayers are my spam”, are just some of his most recent tweets. Since he joined Twitter, over 250 000 followers are watching his 7499 posts, making sure that they go along with his greater plan.