It's the latest trend in communications and, for that, in online marketing also. Although there may be many advertisers that haven't the slightest idea what the internet of things ( IoT) means. Still, they all agree that 2013 is the revolutionary year in which, objects, handled by people, will transform the way customers buy and interact.

The term was first used by British technologist Kevin Asthon in 1991 referring to uniquely identifying objects (things) and their virtual representations in an Internet-like structure but it wasn't until the last years' mobile devices and smart objects blast, that people started realizing it's importance. In December 2012, the Internet of Things was the spotlight subject of Le Web event in Paris which reaffirmed the idea that the IoT revolution is on. Smart objects around us are already gathering data, connecting and working via the Internet. It's only a matter of time until we recognize their merits and start advertising and buying accordingly.

So what does IoT mean for online marketers? How will this new way of interacting change your prospects' buying habits? Here are the top 5 ideas from which your business may benefit in 2013:

It's a well kept thought, something that we express rarely, but a constant argument to justify buying a certain brand over another. Many sales are made for fear : whether its disappointment, humiliation, not fitting in, lack of love or professional achievements, the reason for customers fearing is not so important, as their fear itself. “Buy for wilting and think of what you will loose if you don't!”, that is the central idea for selling fear.

Promoting negativeness and constantly trying to diminish imaginary risks, has got to stop at one point, believes philosopher Alain de Botton. There are stories that keep us frightened and hurt our creativity, but, most of all, don't belong in a interactive internet world, he thinks. Putting brands in front of the customers and forcing them to acknowledge some fear-based qualities is not a good approach. Here are some better ideas to approach them:

It's a well kept thought, something that we express rarely, but a constant argument to justify buying a certain brand over another. Many sales are made for fear : whether its disappointment, humiliation, not fitting in, lack of love or professional achievements, the reason for customers fearing is not so important, as their fear itself. “Buy for wilting and think of what you will loose if you don't!”, that is the central idea for selling fear.

Promoting negativeness and constantly trying to diminish imaginary risks, has got to stop at one point, believes philosopher Alain de Botton. There are stories that keep us frightened and hurt our creativity, but, most of all, don't belong in a interactive internet world, he thinks. Putting brands in front of the customers and forcing them to acknowledge some fear-based qualities is not a good approach. Here are some better ideas to approach them:

The future of Internet

The Syrian world has been on an Internet blackout for two entire days this week. Monday and Tuesday, translated into 48 hours of online silence – a complex inconvenience and a creepy event for everybody ever depending on being connected.

While Syrian state media blamed the blackout on a technical fault, many local activists said the regime has intentionally cut off the hookup to cloak military operations.

Whatever the truth may be behind the Syrian Internet shutdown, this event makes us, outsiders, stare in wonder. The online world has become so important that, we're not be able to conceive a world without Internet.

For whichever reason we're ever going to get disconnected, we're never ever going to be ready to face the offline consequences. We can only imagine the future of Internet, as well as its doom. Here are 8 predictions on how it may all turn out to be :