We've heard about campaigns before. No big news there. Except for the fact that you can now measure their effectiveness directly from the Campaigns tab in Jentla Marketing Hub. It's the easiest way to see which user did the best job in promoting your company's services. Or, for the case in which you are doing everything by yourself, where you failed to promote good materials.

To check out JMH's timeline, you must first create a few campaigns, populate them with multichannel articles, or, if that's the case, publish exclusively on single channels, but from the campaign's menu. Give your timeline pie a little time to bake. Then watch these savoury slices, as they come out from the oven:

Met an old colleague the other day. Nothing too interesting, just an afternoon talk about work, holiday plans and weather. One thing led to another and, just when the conversation got a bit boring ( I'm mean and easily bored, of course), she told me she had given up maintaining her online traffic. Not really given up for good, just for a while, 2 months tops. “Just to see what happens”, Laura said, while stirring the green straw in her obviously non-alcoholic drink.

I shrugged, still not fully interested, but asked : “Why would you want to do that?”. “It's just not worth the effort” she replied.

Anybody noticed the special relationship people have always had with their phones? Although, the 90's cell phones were big and ugly, some machines didn't look good anywhere( talking about home phones), we have to agree that they've served their purpose down to the last dial.

Nowadays, when mobiles devices and smartphones do anything and everything all together, phones have become an integrated part of our daily routine and, as marketing experts say, will continue to increase their influence on our daily shopping habits. Not only that, mobile is ready to hold the online market trends, ahead of all other channels.

Worldwide mobile advertising market will exceed $5 billion in 2012, is showed in a research from Smaato, Inc. and is expected to reach $13.5 billion until 2015 (according to a research from Gartner).

For those taking advantage of this major lead, the odds are they will find better and better ways to relate to their customers through mobile.